influence of TV. The cool TV medium promotes depth 
structures in art and entertainment alike, and creates audience 
involvement in depth as well. Since nearly all our technologies 
and entertainment since Gutenberg have been not cool, but 
hot; and not deep, but fragmentary; not producer-oriented, but 
consumer-oriented, there is scarcely a single area of 
established relationships, from home and church to school and 
market, that has not been profoundly disturbed in its pattern 
and texture.

     The psychic and social disturbance created by the TV 
image, and not the TV programming, occasions daily comment 
in the press. Raymond Burr, who plays Perry Mason, spoke to 
the National Association of Municipal Judges, reminding them 
that, “Without our laymen’s understanding and acceptance, 
the laws which you apply and the courts in which you preside